How to Write PERFECT UX SURVEY QUESTIONS (Stop Making These Mistakes!) | UX DESIGN RESEARCH GUIDE
1665 次观看 · 2023-05-27
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Check out the last video we made on UX Design for Short-Attention-Spans Explained! - https://youtu.be/3vuzm-A015A
Are you struggling to get useful insights from your user research surveys? Most designers treat surveys as a formality, but a poorly designed survey can lead to biased data and wrong design decisions.
In this video, we break down exactly how to design the perfect UX research survey. We’ll critique a real-world example (a Nutrition App case study) and fix common mistakes like leading questions, double-barreled questions, and poor sequencing.
You’ll learn the 5-Step Framework for Survey Success:
✦ Context: How to share the link so people actually click.
✦ Introduction: Setting the right expectations to reduce drop-offs.
✦ Sequence: How to categorize questions to keep users engaged.
✦ Question Quality: Fixing biased, vague, and irrelevant questions.
✦ Conclusion: The right way to end a survey for future research opportunities.
📝 Key Takeaways from this masterclass:
Stop asking "Do you want to be healthy?" (Social Desirability Bias).
Why you should move demographic questions to the end.
How to turn "Yes/No" questions into actionable open-ended insights.
⏱️ Timestamps:
00:00 - Why most designers get surveys wrong
00:26 - Step 1: How to share your survey link (Context matters!)
01:02 - Step 2: Writing the perfect Survey Introduction
02:57 - Step 3: Sequence & Categorization (Stop draining mental energy)
04:43 - Step 4: Fixing Bad Questions (Real Examples)
07:28 - Identifying "Social Desirability Bias" in your questions
08:21 - How to fix "Double-Barreled" questions
10:56 - Avoiding "Loaded Questions" in UX research
14:19 - Step 5: The right way to conclude a survey
🔗 Resources & Links:
Subscribe for more UX Case Studies: https://www.youtube.com/@DesignSundays?sub_confirmation=1
Watch our video on UX Laws: https://www.youtube.com/watch?v=xiKay2eSo3g
#UXResearch #UserResearch #SurveyDesign #UXDesign #DesignThinking
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About Rakshita
Rakshita has been associated with the design domain for 8 years.
She has 4+ years of diverse experience in working with Fortune 500 clients. Her strength lies in her ability to do deep research, drive solid stakeholder management and help clients with accurate plan of action.
On a personal front, She's an empath with a crazy passion for exploring cultures and networking, and when she's not working, you'll find her delivering guest lectures or hosting design community events.
About Design Sundays
Here at Design Sundays, we focus on helping you grow as a designer. Our community is dedicated to your success and we want to make product design education more accessible and affordable in India. We want to provide opportunities for people who want to study design so that it isn't considered a luxury.
So come on in and join us! We can't wait to help you reach your goals. Design Sundays teaches you how to master the art of UX design and become the best designer you can be. With Design Sundays, you're sure to develop your skills as an expectional designer.
Are you struggling to get useful insights from your user research surveys? Most designers treat surveys as a formality, but a poorly designed survey can lead to biased data and wrong design decisions.
In this video, we break down exactly how to design the perfect UX research survey. We’ll critique a real-world example (a Nutrition App case study) and fix common mistakes like leading questions, double-barreled questions, and poor sequencing.
You’ll learn the 5-Step Framework for Survey Success:
✦ Context: How to share the link so people actually click.
✦ Introduction: Setting the right expectations to reduce drop-offs.
✦ Sequence: How to categorize questions to keep users engaged.
✦ Question Quality: Fixing biased, vague, and irrelevant questions.
✦ Conclusion: The right way to end a survey for future research opportunities.
📝 Key Takeaways from this masterclass:
Stop asking "Do you want to be healthy?" (Social Desirability Bias).
Why you should move demographic questions to the end.
How to turn "Yes/No" questions into actionable open-ended insights.
⏱️ Timestamps:
00:00 - Why most designers get surveys wrong
00:26 - Step 1: How to share your survey link (Context matters!)
01:02 - Step 2: Writing the perfect Survey Introduction
02:57 - Step 3: Sequence & Categorization (Stop draining mental energy)
04:43 - Step 4: Fixing Bad Questions (Real Examples)
07:28 - Identifying "Social Desirability Bias" in your questions
08:21 - How to fix "Double-Barreled" questions
10:56 - Avoiding "Loaded Questions" in UX research
14:19 - Step 5: The right way to conclude a survey
🔗 Resources & Links:
Subscribe for more UX Case Studies: https://www.youtube.com/@DesignSundays?sub_confirmation=1
Watch our video on UX Laws: https://www.youtube.com/watch?v=xiKay2eSo3g
#UXResearch #UserResearch #SurveyDesign #UXDesign #DesignThinking
------------------------------------------------------------------------------------------------
About Rakshita
Rakshita has been associated with the design domain for 8 years.
She has 4+ years of diverse experience in working with Fortune 500 clients. Her strength lies in her ability to do deep research, drive solid stakeholder management and help clients with accurate plan of action.
On a personal front, She's an empath with a crazy passion for exploring cultures and networking, and when she's not working, you'll find her delivering guest lectures or hosting design community events.
About Design Sundays
Here at Design Sundays, we focus on helping you grow as a designer. Our community is dedicated to your success and we want to make product design education more accessible and affordable in India. We want to provide opportunities for people who want to study design so that it isn't considered a luxury.
So come on in and join us! We can't wait to help you reach your goals. Design Sundays teaches you how to master the art of UX design and become the best designer you can be. With Design Sundays, you're sure to develop your skills as an expectional designer.