How to Design a Fun, Character-Based Brand with Adam the Illustrator

Watch Adam the Illustrator build a full sunscreen/aloe vera brand from the ground up! He'll explore naming, textures, and typography while designing packaging and merch. From start to finish, learn how to turn a character into a complete brand kit with deliverables like stickers, waterbottles, or t-shirts.

00:00:09 - Introduction to Adobe Live & Project Overview
00:00:44 - Meet Adam the Illustrator & Brand Naming
00:02:27 - Typography Exploration & Logo Design
00:06:16 - Illustrating the Sun Character
00:13:50 - Generating Product Mockups with Adobe Firefly
00:22:50 - Designing Sunscreen Packaging in Illustrator & Photoshop
00:41:51 - Creating Merchandise & Final Brand Variations
00:54:55 - Project Recap & Farewell

Get started with Firefly Boards: https://adobe.ly/45J8Idr

Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2

Adam is a Toronto based illustrator bringing fun, colourful aesthetics to brands with a playful sense of humour. His work touches on mental health, friendship and encourages people to trust the process. Adam also has a teaches his online community tips and tricks on how to better navigate Adobe Illustrator and other Adobe products: https://www.instagram.com/adam_theillustrator | https://www.behance.net/adamtheillustrator

Emily Poulin is a graphic designer specializing in direct-to-consumer goods, with expertise in packaging, branding, and beyond: https://www.instagram.com/emilieepoulin | https://www.behance.net/emilypoulin | https://www.emilypoulin.com

Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
04:30 Fonts
10:38 Key objects
16:15 Firefly