the Art of Making the Right Mistakes

Making mistakes is an inherent part of creating new and innovative products, but if you don’t know how to manage them and leverage them, the price of making them can bury your project. Design Sprints, invented by Jake Knapp at Google Ventures, is a great way to manage mistakes in your product creation process. In under a week, you can go from an idea to a tested prototype – getting a quick glimpse into your future product. In this lecture, Ram, an award-winning product designer and Red's CEO, will explore the commonalities of making mistakes in both product creation and jazz in order to make something really great. Also, Ram lifts the curtain and show an in-depth Design Sprint case study

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