How To Build A Brand's Identity

In this episode of Rants & Bants, I go deeper into brand identity: what it actually is, what it includes, and why understanding it properly matters if you’re a designer, founder, or creative trying to build something that lasts.

Use the timestamps below to jump to specific sections.

00:00 — Welcome back to the channel + introducing Rants & Bants
00:18 — Quick recap of the previous video (logo, brand, branding)
01:30 — Why definitions matter (even if they feel semantic)
02:23 — Can brand identity exist without visuals? (a LinkedIn rant)
03:40 — Introducing the brand identity framework (core, orbit, outer field)
04:24 — The six core elements of brand identity
05:24 — What brands can control vs what they can’t
06:11 — The “orbit”: experience, behaviour, and perception
07:44 — The outer field: reputation and memory
08:20 — Visual identity: what actually counts
08:38 — Verbal identity and messaging
09:23 — Personality and showing up as a human brand
10:17 — Story, truth, and integrity
11:13 — Why brand identity shapes perception
11:39 — Wrap-up + what’s coming next

If you have questions or thoughts, drop them in the comments or email me at mbj@themadebyjames.com.

Don't forget to sign up for my newsletter for weekly tips on design, creativity, and business: https://themadebyjames.com/freebies/the-mbj-newsletter/

Enjoy the video!

MBJ
------------------------------------------------------------------------------------------------------


#brandidentity #brandidentitydesign #branding #branddesign #graphicdesigners #designthinking #creativebusiness #visualidentity