Font Matrix – See and Pair Typefaces Like Never Before
7.5K views · 2022-05-24
Typography
🤘 Pairing Typefaces like a Pro – Online Course:
https://pairingtype.pro
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pmty.pe/newsletter
📰 In-depth article with plenty of images
https://pmty.pe/font-matrix
🎙 My conversation with Indra Kupferschmid:
https://pmty.pe/talk02
The Font Matrix is a different way of seeing typefaces. Knowing about it earlier would have saved me a lot of time and guessing, when it comes to choosing, but especially to combining typefaces. It is based on the work of Indra Kupferschmid, and helped me to finally make more sense of type categorizations. Now, I want to share with you what I have learned with it. In this video and article, I’ll explain to you:
👉 what the Font Matrix is,
👉 how you can apply it in your work as a designer, and
👉 become faster and more confident in your type combinations.
TL;DW: Try to describe typefaces based on their form model (dynamic, rational, or geometric), if they are contrasting or not, and if they have serifs or not. Combine typefaces that have the same form model or are very different. Avoid similar appearances with diverse form models. Take this all with a grain of salt, don’t forget to have fun and discover 😉.
Chapters
00:00 Intro
00:20 Can you mix any Sans-Serif with any Serif typeface?
01:11 Blue Pill or Red Pill?
02:30 Welcome
03:29 Common font pairing advice doesn’t work
04:04 Challenges with type classifications
04:57 A 3-layered system for describing type
05:20 Layer 1: Skeleton – Form Model
07:22 Layer 2: Flesh – Contrast & Serifs
08:29 The Font Matrix reveals
08:58 Finding harmonious font pairs
10:12 Play the form model game
11:48 Layer 3: Skin – Finer Differentiations
12:22 Online course on pairing typefaces
13:12 What’s a humanist sans-serif?
13:39 Limitations of the Font Matrix
14:33 Outtakes in the bathtub
#typography #pairingfonts
https://pairingtype.pro
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pmty.pe/newsletter
📰 In-depth article with plenty of images
https://pmty.pe/font-matrix
🎙 My conversation with Indra Kupferschmid:
https://pmty.pe/talk02
The Font Matrix is a different way of seeing typefaces. Knowing about it earlier would have saved me a lot of time and guessing, when it comes to choosing, but especially to combining typefaces. It is based on the work of Indra Kupferschmid, and helped me to finally make more sense of type categorizations. Now, I want to share with you what I have learned with it. In this video and article, I’ll explain to you:
👉 what the Font Matrix is,
👉 how you can apply it in your work as a designer, and
👉 become faster and more confident in your type combinations.
TL;DW: Try to describe typefaces based on their form model (dynamic, rational, or geometric), if they are contrasting or not, and if they have serifs or not. Combine typefaces that have the same form model or are very different. Avoid similar appearances with diverse form models. Take this all with a grain of salt, don’t forget to have fun and discover 😉.
Chapters
00:00 Intro
00:20 Can you mix any Sans-Serif with any Serif typeface?
01:11 Blue Pill or Red Pill?
02:30 Welcome
03:29 Common font pairing advice doesn’t work
04:04 Challenges with type classifications
04:57 A 3-layered system for describing type
05:20 Layer 1: Skeleton – Form Model
07:22 Layer 2: Flesh – Contrast & Serifs
08:29 The Font Matrix reveals
08:58 Finding harmonious font pairs
10:12 Play the form model game
11:48 Layer 3: Skin – Finer Differentiations
12:22 Online course on pairing typefaces
13:12 What’s a humanist sans-serif?
13:39 Limitations of the Font Matrix
14:33 Outtakes in the bathtub
#typography #pairingfonts