Behind the Brand: Glossier & The Downfall of the Millennial Brand

Behind the Brand: Glossier & The Downfall of the Millennial Brand

By Kayleigh 43.5K subscribers
10.7K views · 2026-08-23 Branding & Logo
Welcome back to another behind the brand - this time of Glossier! Today I play creative director again, and rethink the future of Glossier with RISK. It's gonna divide you I can feel it! I look at the 4 failings that have led Glossier to mass lay offs, and store closures... and I give them a rebrand that hopefully could make them a player again. Let me know your thoughts 🙂

timestamps
00:00 The REBRAND Glossier needs
01:14 what contributed to the downfall of Glossier
07:51 how do we fix Glossier part 1
11:05 how do we fix Glossier part 2
14:53 why Glossier need to focus on innovation
16:40 how would i market Glossier's comeback
25:27 what are your thoughts on my Glossier rebrand?

#Glossier #rebranding

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