Lettermark Logo Design Tutorial: Recreate the HP Logo and Design Your Own
1.1K views · 2026-09-03
Branding & Logo
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Learn how to design a lettermark logo by studying and recreating the HP logo, then applying those principles to create your own initials-based logo design.
In this lesson from the Free Brand Identity Design Course, we focus on lettermark logos. A lettermark logo is a logo built from initials or abbreviated letters, often used when a brand name is long, difficult to remember, or better represented through a shorter visual mark.
We’ll study the HP logo as a lettermark example, recreate it as a design exercise, and then move into creating a lettermark logo from scratch. You’ll learn how letters can become a clean, memorable logo mark through shape, spacing, proportion, simplification, and visual balance.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, typography, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a lettermark logo is, why initials can be powerful in brand identity design, and how to start designing stronger initials-based logos.
In this video, you’ll learn:
- What a lettermark logo is
- When to use a lettermark logo
- Why initials can work well for brand identity design
- How to study an existing lettermark logo
- Why the HP logo works as a lettermark example
- How to recreate a lettermark logo in Adobe Illustrator
- How to design your own initials-based logo
- How spacing, proportion, and simplification affect lettermark logos
- How lettermark logos fit into a complete brand identity system
Chapters:
00:00 Recreating the HP Logo
11:15 Lettermark Logo Design
This video is part of the Free Brand Identity Design Course for Beginners.
Watch the full playlist:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson:
[IWordmark Logo Design Tutorial]
Next lesson:
Monogram Logo Design Tutorial: https://youtu.be/EJVfNp72b_c
Resources:
https://www.dropbox.com/scl/fo/665idsu1j3ylvqng4gaa9/AJ0s4ezsypKq2lUE5VCqN1A?rlkey=s3jvpxbkrxehjt024drxf8dl5&st=lhmv3py1&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #LettermarkLogo #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support
Get Adobe Illustrator (affiliate link): https://adobe.prf.hn/click/camref:1100lumF2/pubref:3z1AhUL_PxA/destination:https%3A%2F%2Fwww.adobe.com%2Fproducts%2Fillustrator.html
Learn how to design a lettermark logo by studying and recreating the HP logo, then applying those principles to create your own initials-based logo design.
In this lesson from the Free Brand Identity Design Course, we focus on lettermark logos. A lettermark logo is a logo built from initials or abbreviated letters, often used when a brand name is long, difficult to remember, or better represented through a shorter visual mark.
We’ll study the HP logo as a lettermark example, recreate it as a design exercise, and then move into creating a lettermark logo from scratch. You’ll learn how letters can become a clean, memorable logo mark through shape, spacing, proportion, simplification, and visual balance.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, typography, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a lettermark logo is, why initials can be powerful in brand identity design, and how to start designing stronger initials-based logos.
In this video, you’ll learn:
- What a lettermark logo is
- When to use a lettermark logo
- Why initials can work well for brand identity design
- How to study an existing lettermark logo
- Why the HP logo works as a lettermark example
- How to recreate a lettermark logo in Adobe Illustrator
- How to design your own initials-based logo
- How spacing, proportion, and simplification affect lettermark logos
- How lettermark logos fit into a complete brand identity system
Chapters:
00:00 Recreating the HP Logo
11:15 Lettermark Logo Design
This video is part of the Free Brand Identity Design Course for Beginners.
Watch the full playlist:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson:
[IWordmark Logo Design Tutorial]
Next lesson:
Monogram Logo Design Tutorial: https://youtu.be/EJVfNp72b_c
Resources:
https://www.dropbox.com/scl/fo/665idsu1j3ylvqng4gaa9/AJ0s4ezsypKq2lUE5VCqN1A?rlkey=s3jvpxbkrxehjt024drxf8dl5&st=lhmv3py1&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #LettermarkLogo #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support