How to choose fonts (typefaces) as a UX/UI designer

How to choose fonts (typefaces) as a UX/UI designer

GleanUX 12.9K subscribers
1.5K views · 2025-07-04 UI DesignInteraction & UX
Typography is a fundamental building block of any design.

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Choosing the right typeface for your UI/UX design can be surprisingly tricky. Whether you're designing a mobile app, website, or digital product, typography plays a powerful role in shaping the user experience and communicating a brand's personality. But with thousands of fonts available on platforms like Figma, Illustrator, and Google Fonts, how do you actually choose the right one?

In this video, we’ll break down a simple, practical approach to help you select typefaces that match your brand, audience, and design goals. If you’re a beginner designer constantly overwhelmed by font choices or unsure of how to align your typography with your project’s vision, then this video is for you.

We’ll explore how to analyse brand values, understand your target users, and draw inspiration from competitive research to make informed font choices. You’ll also learn how to build a type system, including logo fonts, headers, body text, and accent typefaces that works cohesively across multiple platforms like websites, social media, and print.

This isn't just a list of “top fonts to use” it’s a deeper, step-by-step method that will elevate how you think about typography in UX/UI design.

Whether you're working on branding, app design, or digital marketing assets, learning how to choose typefaces strategically is a game-changer.

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📖 Chapters:
00:26 - Step 1
01:30 - Step 2
02:24 - Step 3


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