What You Actually Get for a $500 Logo vs a $5,000 Brand Identity
1.3K views · 2026-04-05
Branding & LogoVisual & Graphic
Ever wondered why some logos cost $500 and a full brand identity costs $5,000? In this video I'm breaking down exactly what you get at each price point, the real deliverables from an actual graphic designer.
A $500 logo gets you a pretty mark — but that's where it ends. A $5,000 brand identity is a completely different product. We're talking brand strategy, a full logo suite, a custom color palette, typography system, brand icons, and everything your business needs to show up consistently everywhere.
What I cover:
What's actually included in a $500 logo design
Everything that goes into a $5,000 brand identity package
The difference between a logo and a full brand identity
Why brand strategy is the foundation of every great brand
How color palettes, typography, and custom icons work together to build a cohesive brand
Whether you're a designer figuring out how to price your services or a business owner trying to understand what you're investing in — this video will make it crystal clear.
Join the Patreon community here for weekly exclusive graphic design tutorials and to connect with other creatives!!!
use code: YOUTUBESUBS for 15% off: https://patreon.com/curatedcollectiveco
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// WHERE TO FIND ME //
join my community or take my courses:
https://curatedcollectiveco.com/
instagram:
https://www.instagram.com/meganweeksdesign/
pinterest:
https://www.pinterest.com/meganweeksdesignco/
online portfolio:
https://meganweeksdesignco.com/
collaboration or business inquiries:
support@meganweeksdesignco.com
---------------------------------------
// MY FREE GRAPHIC DESIGNER RESOURCES //
GET THE FREE WEBSITE DESIGN PROCESS GUIDE HERE:
https://view.flodesk.com/pages/6333c1377a59217f2325625c
PRE-WRITTEN EMAILS FOR YOUR GRAPHIC DESIGN BUSINESS:
https://view.flodesk.com/pages/6438202be83ecbda70778483
WEBSITE IN A WEEK PROCESS GUIDE:
https://view.flodesk.com/pages/64c0bb6ad206cffe61186544
BRAND DESIGN ROADMAP:
https://view.flodesk.com/pages/645bf9ca2efd35a7e39194b6
FREE LOGO DESIGN QUESTIONNAIRE:
https://view.flodesk.com/pages/63edbe7c8e06d4dae949448a
PROJECT MANAGEMENT WORKFLOW:
https://view.flodesk.com/pages/64aefc19e181ddda00ff25f5
HOW TO GO FROM HOURLY FREELANCER TO TRUSTED DESIGNER
GET MY FREE TRAINING VIDEO 💥
https://view.flodesk.com/pages/62f40298e5ea6b3d8aea4bf3
---------------------------------------
// TAKE MY COURSES //
LOGO DESIGN: SIMPLIFIED
https://courses.curatedcollectiveco.com/courses/logo-design-simplified
DUBSADO DECODED: PROJECT MANAGEMENT
https://courses.curatedcollectiveco.com/courses/dubsado-decoded
GUIDE TO: LANDING GRAPHIC DESIGN CLIENTS
This course has 5 video led modules, a downloadable e-book and you will be able to join my community as well 💕
https://meganweeksdesignco.thinkific.com/courses/guide-to-landing-graphic-design-clients
✨ WordPress Website Design Course ✨
https://meganweeksdesignco.thinkific.com/courses/wordpress-website-design-course
✨ Custom Branding Process Course ✨
https://meganweeksdesignco.thinkific.com/courses/custom-branding-process/
NOW OFFERING BRAND + WEB DESIGN COURSES IN A BUNDLE 💥
https://meganweeksdesignco.thinkific.com/bundles/branding-and-wordpress-web-design
---------------------------------------
// OTHER HELPFUL LINKS //
Join my email list for more helpful design tips:
https://view.flodesk.com/pages/61eed0f36114df05454c386a
LIKE MY EMAIL STYLE?! JOIN FLODESK FOR 50% OFF
https://app.flodesk.com/sign-up?ref=80647W
GET DUBSADO (my project management system):
https://www.dubsado.com/?c=meganweeks
SITEGROUND (my favorite website hosting for WordPress):
https://www.siteground.com/go/meganwdesignco
---------------------------------------
*I do make a commission on some of the links in this description box. Thank you so much for the support.*
#graphicdesign #branddesign
A $500 logo gets you a pretty mark — but that's where it ends. A $5,000 brand identity is a completely different product. We're talking brand strategy, a full logo suite, a custom color palette, typography system, brand icons, and everything your business needs to show up consistently everywhere.
What I cover:
What's actually included in a $500 logo design
Everything that goes into a $5,000 brand identity package
The difference between a logo and a full brand identity
Why brand strategy is the foundation of every great brand
How color palettes, typography, and custom icons work together to build a cohesive brand
Whether you're a designer figuring out how to price your services or a business owner trying to understand what you're investing in — this video will make it crystal clear.
Join the Patreon community here for weekly exclusive graphic design tutorials and to connect with other creatives!!!
use code: YOUTUBESUBS for 15% off: https://patreon.com/curatedcollectiveco
---------------------------------------
// WHERE TO FIND ME //
join my community or take my courses:
https://curatedcollectiveco.com/
instagram:
https://www.instagram.com/meganweeksdesign/
pinterest:
https://www.pinterest.com/meganweeksdesignco/
online portfolio:
https://meganweeksdesignco.com/
collaboration or business inquiries:
support@meganweeksdesignco.com
---------------------------------------
// MY FREE GRAPHIC DESIGNER RESOURCES //
GET THE FREE WEBSITE DESIGN PROCESS GUIDE HERE:
https://view.flodesk.com/pages/6333c1377a59217f2325625c
PRE-WRITTEN EMAILS FOR YOUR GRAPHIC DESIGN BUSINESS:
https://view.flodesk.com/pages/6438202be83ecbda70778483
WEBSITE IN A WEEK PROCESS GUIDE:
https://view.flodesk.com/pages/64c0bb6ad206cffe61186544
BRAND DESIGN ROADMAP:
https://view.flodesk.com/pages/645bf9ca2efd35a7e39194b6
FREE LOGO DESIGN QUESTIONNAIRE:
https://view.flodesk.com/pages/63edbe7c8e06d4dae949448a
PROJECT MANAGEMENT WORKFLOW:
https://view.flodesk.com/pages/64aefc19e181ddda00ff25f5
HOW TO GO FROM HOURLY FREELANCER TO TRUSTED DESIGNER
GET MY FREE TRAINING VIDEO 💥
https://view.flodesk.com/pages/62f40298e5ea6b3d8aea4bf3
---------------------------------------
// TAKE MY COURSES //
LOGO DESIGN: SIMPLIFIED
https://courses.curatedcollectiveco.com/courses/logo-design-simplified
DUBSADO DECODED: PROJECT MANAGEMENT
https://courses.curatedcollectiveco.com/courses/dubsado-decoded
GUIDE TO: LANDING GRAPHIC DESIGN CLIENTS
This course has 5 video led modules, a downloadable e-book and you will be able to join my community as well 💕
https://meganweeksdesignco.thinkific.com/courses/guide-to-landing-graphic-design-clients
✨ WordPress Website Design Course ✨
https://meganweeksdesignco.thinkific.com/courses/wordpress-website-design-course
✨ Custom Branding Process Course ✨
https://meganweeksdesignco.thinkific.com/courses/custom-branding-process/
NOW OFFERING BRAND + WEB DESIGN COURSES IN A BUNDLE 💥
https://meganweeksdesignco.thinkific.com/bundles/branding-and-wordpress-web-design
---------------------------------------
// OTHER HELPFUL LINKS //
Join my email list for more helpful design tips:
https://view.flodesk.com/pages/61eed0f36114df05454c386a
LIKE MY EMAIL STYLE?! JOIN FLODESK FOR 50% OFF
https://app.flodesk.com/sign-up?ref=80647W
GET DUBSADO (my project management system):
https://www.dubsado.com/?c=meganweeks
SITEGROUND (my favorite website hosting for WordPress):
https://www.siteground.com/go/meganwdesignco
---------------------------------------
*I do make a commission on some of the links in this description box. Thank you so much for the support.*
#graphicdesign #branddesign