Why Design Teams Need Vision More Than Ever
Vision is not a roadmap.
It is not a KPI.
And it is not a glossy deck that never gets used again.
In this talk from Hatch Conference, Blair Fraser, Design Lead at UserTesting, shares a practical and human approach to visionary product design. Using iconic movie moments as metaphors, Blair shows how designers can lift their heads from delivery mode and help teams imagine better futures.
This talk is for designers who feel stuck in backlogs, sprints, and endless execution. It is about practicing vision every day, without permission, without perfect polish, and without waiting for the right title.
You will learn
• Why vision is essential during moments of rapid technological change
• How teams lose direction when they stop looking up
• Common traps that stop designers from doing vision work
• How to practice speculative and future thinking in everyday work
• Why storytelling and emotion matter more than fidelity
• How vision can energize teams and influence strategy
Recorded live at Hatch Conference in Berlin.
Explore more talks at hatchconference.com
It is not a KPI.
And it is not a glossy deck that never gets used again.
In this talk from Hatch Conference, Blair Fraser, Design Lead at UserTesting, shares a practical and human approach to visionary product design. Using iconic movie moments as metaphors, Blair shows how designers can lift their heads from delivery mode and help teams imagine better futures.
This talk is for designers who feel stuck in backlogs, sprints, and endless execution. It is about practicing vision every day, without permission, without perfect polish, and without waiting for the right title.
You will learn
• Why vision is essential during moments of rapid technological change
• How teams lose direction when they stop looking up
• Common traps that stop designers from doing vision work
• How to practice speculative and future thinking in everyday work
• Why storytelling and emotion matter more than fidelity
• How vision can energize teams and influence strategy
Recorded live at Hatch Conference in Berlin.
Explore more talks at hatchconference.com