How to Use Storytelling in UX Design (Full Guide) | Master Storytelling ft. Menaka Chandrasekhar
6K views · 2023-04-07
Interaction & UX
Check out our last video on 5 Design Lessons from Airbnb's CEO - https://youtu.be/KgsVzHBOkTE
Why do some design presentations captivate stakeholders while others fall flat? The secret isn't the pixels- it's the story. In this session, Product Design Lead Menaka Chandrashekhar breaks down the science of storytelling in UX and how to use it to build empathy, change perspectives, and inspire action.
We cover practical frameworks you can use immediately, including the Narrative Arc, the Rule of Threes, and Hitchcock's Rule, backed by real-world examples from Duolingo, YouTube Kids, and Airbnb.
🚀 What you’ll learn in this masterclass:
✦ The 5 Ingredients of a compelling story (Arc, Change, Theme, Coherence, Plausibility).
✦ The Narrative Arc: How to structure user journeys like a movie plot (ft. Duolingo).
✦ Hitchcock’s Rule: Using visual hierarchy to focus user attention.
✦ Emotional Mapping: How to map your user's emotional highs and lows (The "Lion King" method).
⏱️ Timestamps:
00:00 - Introduction: Why designers need storytelling
00:40 - Why Storytelling Matters (Empathy & Buy-in)
03:06 - When to tell the story (Don't lose the 'Why')
04:48 - The 5 Ingredients of a Good Story
05:50 - Example: The Magic Chicken Story (Plausibility vs. Coherence)
08:36 - Real Case Study: "Find a Flatmate" Design Presentation
10:05 - Framework 1: The Narrative Arc (Duolingo Onboarding Example)
12:06 - Tool 1: Storyboarding (Airbnb & Casper Mattress)
13:57 - Tool 2: The Rule of Threes (Cognitive Load hack)
15:32 - Tool 3: Hitchcock's Rule (YouTube Kids Example)
17:33 - Adding Emotion: How to make designs memorable
20:12 - Framework 2: The Emotional Journey Map (Kurt Vonnegut's Shape of Stories)
🔗 Resources & Links:
Subscribe for more Design Masterclasses: http://youtube.com/@DesignSundays?sub_confirmation=1
Watch our video on UX Research Methods: https://www.youtube.com/watch?v=P3O7fKxMCQI
#UXStorytelling #ProductDesign #UXPresentation #DesignSkills #Storyboarding
Why do some design presentations captivate stakeholders while others fall flat? The secret isn't the pixels- it's the story. In this session, Product Design Lead Menaka Chandrashekhar breaks down the science of storytelling in UX and how to use it to build empathy, change perspectives, and inspire action.
We cover practical frameworks you can use immediately, including the Narrative Arc, the Rule of Threes, and Hitchcock's Rule, backed by real-world examples from Duolingo, YouTube Kids, and Airbnb.
🚀 What you’ll learn in this masterclass:
✦ The 5 Ingredients of a compelling story (Arc, Change, Theme, Coherence, Plausibility).
✦ The Narrative Arc: How to structure user journeys like a movie plot (ft. Duolingo).
✦ Hitchcock’s Rule: Using visual hierarchy to focus user attention.
✦ Emotional Mapping: How to map your user's emotional highs and lows (The "Lion King" method).
⏱️ Timestamps:
00:00 - Introduction: Why designers need storytelling
00:40 - Why Storytelling Matters (Empathy & Buy-in)
03:06 - When to tell the story (Don't lose the 'Why')
04:48 - The 5 Ingredients of a Good Story
05:50 - Example: The Magic Chicken Story (Plausibility vs. Coherence)
08:36 - Real Case Study: "Find a Flatmate" Design Presentation
10:05 - Framework 1: The Narrative Arc (Duolingo Onboarding Example)
12:06 - Tool 1: Storyboarding (Airbnb & Casper Mattress)
13:57 - Tool 2: The Rule of Threes (Cognitive Load hack)
15:32 - Tool 3: Hitchcock's Rule (YouTube Kids Example)
17:33 - Adding Emotion: How to make designs memorable
20:12 - Framework 2: The Emotional Journey Map (Kurt Vonnegut's Shape of Stories)
🔗 Resources & Links:
Subscribe for more Design Masterclasses: http://youtube.com/@DesignSundays?sub_confirmation=1
Watch our video on UX Research Methods: https://www.youtube.com/watch?v=P3O7fKxMCQI
#UXStorytelling #ProductDesign #UXPresentation #DesignSkills #Storyboarding