Design trends that kill sales
31.6K views · 2026-06-23
UI DesignInteraction & UX
There's a weird direction in landing page design right now. It seems that everyone is going abstract and irrelevant, with bad AI written copy in the mix. So let me show you WHY this is bad, what are the levels of abstraction and irrelevance and how to do it better.
We design for clients and deslopify their projects at: https://squareblack.com
And you can grab these methods AND access to our exclusive community at https://squareblackblueprint.com
#webdevelopment #webdesign #landingpage
00:00 Why websites don't convert anymore?
00:58 Levels of abstraction graph
02:13 What makes a good landing page?
02:48 The copy-first approach
03:24 The bad copy example
04:00 Annotations and explanations
05:20 The better copy process
08:11 Different key visual abstraction levels
13:03 Level 4 and above
15:51 Modern web has a problem
We design for clients and deslopify their projects at: https://squareblack.com
And you can grab these methods AND access to our exclusive community at https://squareblackblueprint.com
#webdevelopment #webdesign #landingpage
00:00 Why websites don't convert anymore?
00:58 Levels of abstraction graph
02:13 What makes a good landing page?
02:48 The copy-first approach
03:24 The bad copy example
04:00 Annotations and explanations
05:20 The better copy process
08:11 Different key visual abstraction levels
13:03 Level 4 and above
15:51 Modern web has a problem