I ruined this Figma episode
2.5K views · 2025-08-22
UI DesignDesign Thinking
I'm running low on money and just scrapped an entire episode.
This week I made an executive decision: postpone the Figma episode. We're getting worse, not better. I launched a UX tools bundle at 5am, kept D&D night sacred, and realized I might just be a Dungeon Master LARPing as a founder (still not ready to accept how accurate that is).
This is what it looks like trying to balance play with reality.
CHAPTERS:
00:00 - Executive decision: We're postponing Figma
00:53 - The morning chaos with four teenagers
01:44 - Why we're getting worse, not better
02:42 - "Optimize for chaos, not process"
03:29 - The real cost of on-location shoots
04:56 - Skeleton crew breakdown
05:38 - Overwhelm sets in
06:32 - UX Tools Bundle: Down to the wire
07:03 - 11:30pm and still debugging
07:23 - 5am: Time to hit publish
07:53 - Why D&D night stays sacred
08:13 - "Maybe I'm just a Dungeon Master LARPing as a founder"
09:18 - The Figma multiplayer controversy parallel
10:04 - "If you want to make the wrong decision, ask everyone"
ABOUT TOMMY GEOCO
I spent 15+ years in tech and design. Former military. Father of five. Now building Internet Enjoyers, a weird little media + product studio rediscovering soul in creative tech.
SPECIAL THANKS:
Agustin Eguia: https://agustineguia.com
Adam Stewart: https://www.instagram.com/adnastu/
Tom Fox: https://catalog.tomfox.site/
LINKS:
UX Tools Newsletter: https://uxtools.co
FOLLOW ME:
Instagram: https://instagram.com/itsdesignertom
X / Twitter: https://x.com/designertom_
LinkedIn: https://linkedin.com/in/tommygeoco
TikTok: https://tiktok.com/@designertom
Threads: https://threads.net/itsdesignertom
This week I made an executive decision: postpone the Figma episode. We're getting worse, not better. I launched a UX tools bundle at 5am, kept D&D night sacred, and realized I might just be a Dungeon Master LARPing as a founder (still not ready to accept how accurate that is).
This is what it looks like trying to balance play with reality.
CHAPTERS:
00:00 - Executive decision: We're postponing Figma
00:53 - The morning chaos with four teenagers
01:44 - Why we're getting worse, not better
02:42 - "Optimize for chaos, not process"
03:29 - The real cost of on-location shoots
04:56 - Skeleton crew breakdown
05:38 - Overwhelm sets in
06:32 - UX Tools Bundle: Down to the wire
07:03 - 11:30pm and still debugging
07:23 - 5am: Time to hit publish
07:53 - Why D&D night stays sacred
08:13 - "Maybe I'm just a Dungeon Master LARPing as a founder"
09:18 - The Figma multiplayer controversy parallel
10:04 - "If you want to make the wrong decision, ask everyone"
ABOUT TOMMY GEOCO
I spent 15+ years in tech and design. Former military. Father of five. Now building Internet Enjoyers, a weird little media + product studio rediscovering soul in creative tech.
SPECIAL THANKS:
Agustin Eguia: https://agustineguia.com
Adam Stewart: https://www.instagram.com/adnastu/
Tom Fox: https://catalog.tomfox.site/
LINKS:
UX Tools Newsletter: https://uxtools.co
FOLLOW ME:
Instagram: https://instagram.com/itsdesignertom
X / Twitter: https://x.com/designertom_
LinkedIn: https://linkedin.com/in/tommygeoco
TikTok: https://tiktok.com/@designertom
Threads: https://threads.net/itsdesignertom