How to Design a Luxury Brand with Brady Patterson

Join designer and creative strategist Brady Patterson as he builds a fictional luxury watch brand from the ground up, from brand strategy and world-building to final identity visuals, using Firefly Boards, Illustrator, and Adobe Stock. Watch him moodboard, generate, and refine a complete brand identity with Generative AI before bringing it to life through logo design, packaging concepts, and campaign visuals.

00:00:14 - Introduction & Project Overview
00:05:22 - Defining the Watch Brand Strategy
00:12:48 - The Latiggo Man Persona & Mood Boarding
00:17:25 - Brand Identity: Colors, Typography & Logo
00:18:48 - Designing the Latiggo Watch Face
00:36:53 - Creating the Campaign Poster

Get started with Firefly Boards: https://adobe.ly/45J8Idr

Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2

Brady is a brand designer and founder of TradeScale, a marketing agency that builds brands for trade and service businesses. With 12+ years of experience designing for the NFL, Apple, Adobe, and Fox Sports, Brady now helps transform blue-collar businesses into trusted Market Leaders: https://www.instagram.com/design_by_brady | https://www.behance.net/brady_Patterson | https://www.distractstudio.com/

Paco Siller is a Content and Video Producer for Adobe Live based in CA: https://www.instagram.com/paco_siller

Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
2:20 Bradies Intro
6:33 Brand Message and Goal for Today
24:12 Generating Brand Imagery