Branding for Graphic Designers with Jacob Cass
Branding for Graphic Designers with Jacob Cass // LIVE Interview Replay
I am very excited to interview Jacob Cass from JUST Creative on the importance of branding for graphic designers. And how this affects their ability to stand out in the crowded design market, charge a higher price and be successful.
Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series.
Some notable clients include Nike, Disney, Nintendo, and Jerry Seinfeld, as well as iconic locations such as San Francisco, Puerto Rico, and New York’s Digital District.
He runs the industry-leading JUST Creative Blog: https://justcreative.com/blog/ which features thousands of articles & resources to help businesses grow & thrive, as well as the JUST Branding Podcast that helps designers & entrepreneurs grow brands: https://justcreative.com/podcast/
https://youtu.be/bP5W1wdONsQ
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0:00 - INTRO
1:39 - BRANDING YOUR DESIGN BUSINESS
3:22 - HOW JACOB CREATED HIS BRAND
8:18 - HOW TO UNDERSTAND YOUR TARGET AUDIENCE
12:20 - THE IMPORTANCE OF NICHING
24:30 - HOW TO PRICE YOUR PROJECTS
33:20 - PUT YOURSELF OUT THERE
34:40 - BLOGGING AS A DESGINER
37:55 - HOW TO USE SOCIAL MEDIA TO GET CLIENTS
47:00 - BRANDING AS A PERSON OR AS A COMPANY
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Join the waitlist for Consistent Clients Blueprint opening February 2023: https://www.4thecreatives.com/blueprint
RESOURCES FOR FREELANCE DESIGNERS:
Free Guide to Get More Design Clients to Your Business:
https://www.4thecreatives.com/more-clients
Free Pricing List for Freelance Graphic Designers:
https://www.4thecreatives.com/pricing
Free Guide to Niching:
https://www.4thecreatives.com/double-clients
Free Guide on Time Management:
https://www.4thecreatives.com/time
RESOURCES FOR NEW GRAPHIC DESIGNERS:
Free Guide to 6 Exercises to Learn Graphic Design:
It is vital to learn graphic design correctly so that you can gain confidence and create professional designs. This guide will get you started with the 6 vital basics of design composition.
https://www.4thecreatives.com/design-exercise
How to Learn Graphic Design Course:
Learn the skills to create quality graphic designs without having to dig through dozens of how-to videos or pay thousands of dollars in expensive programs.
Enroll today here: https://www.4thecreatives.com/design
———
Connect on Instagram: https://www.instagram.com/4thecreatives/
#brandingforgraphicdesigners #justcreative #jacobcass
I am very excited to interview Jacob Cass from JUST Creative on the importance of branding for graphic designers. And how this affects their ability to stand out in the crowded design market, charge a higher price and be successful.
Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series.
Some notable clients include Nike, Disney, Nintendo, and Jerry Seinfeld, as well as iconic locations such as San Francisco, Puerto Rico, and New York’s Digital District.
He runs the industry-leading JUST Creative Blog: https://justcreative.com/blog/ which features thousands of articles & resources to help businesses grow & thrive, as well as the JUST Branding Podcast that helps designers & entrepreneurs grow brands: https://justcreative.com/podcast/
https://youtu.be/bP5W1wdONsQ
##########################################
0:00 - INTRO
1:39 - BRANDING YOUR DESIGN BUSINESS
3:22 - HOW JACOB CREATED HIS BRAND
8:18 - HOW TO UNDERSTAND YOUR TARGET AUDIENCE
12:20 - THE IMPORTANCE OF NICHING
24:30 - HOW TO PRICE YOUR PROJECTS
33:20 - PUT YOURSELF OUT THERE
34:40 - BLOGGING AS A DESGINER
37:55 - HOW TO USE SOCIAL MEDIA TO GET CLIENTS
47:00 - BRANDING AS A PERSON OR AS A COMPANY
##########################################
Join the waitlist for Consistent Clients Blueprint opening February 2023: https://www.4thecreatives.com/blueprint
RESOURCES FOR FREELANCE DESIGNERS:
Free Guide to Get More Design Clients to Your Business:
https://www.4thecreatives.com/more-clients
Free Pricing List for Freelance Graphic Designers:
https://www.4thecreatives.com/pricing
Free Guide to Niching:
https://www.4thecreatives.com/double-clients
Free Guide on Time Management:
https://www.4thecreatives.com/time
RESOURCES FOR NEW GRAPHIC DESIGNERS:
Free Guide to 6 Exercises to Learn Graphic Design:
It is vital to learn graphic design correctly so that you can gain confidence and create professional designs. This guide will get you started with the 6 vital basics of design composition.
https://www.4thecreatives.com/design-exercise
How to Learn Graphic Design Course:
Learn the skills to create quality graphic designs without having to dig through dozens of how-to videos or pay thousands of dollars in expensive programs.
Enroll today here: https://www.4thecreatives.com/design
———
Connect on Instagram: https://www.instagram.com/4thecreatives/
#brandingforgraphicdesigners #justcreative #jacobcass