The Architecture of Retail: Hand-Sketching a Modern Shop Concept
11.5K views · 2026-03-26
Space & Architecture
We iterate through layers of trace paper to reconcile high-volume retail flow with whimsical, luxury aesthetics for Hudsonville Ice Cream's HQ shop. By hand-sketching poché walls and ergonomic service counters, we demonstrate how bespoke architectural details elevate a commercial shop into a welcoming space, balancing structural precision with the inviting warmth of custom residential design.
This video comes from our archives when we first began filming content, and so there are some differences in our usual approach. We thought the material was strong enough that it was worth sharing anyways!
0:00 Project Overview
0:38 Floor plan Design
6:43 Second Draft (Perspective Drawing)
About Our Firm:
We are a national award-winning architecture firm offering exceptional custom residential, commercial, and retail design services.
Our portfolio includes one-of-a-kind homes that showcase a diverse architectural repertoire, reflecting our ability to transcend singular artistic styles. With a footprint spanning 13 countries and 49 states, our offices in Michigan, Florida, and Costa Rica serve as hubs for innovative design solutions.
See our homes: https://visbeen.com/portfolio
Follow Us
IG: https://www.instagram.com/visbeenarchitects/
Facebook: https://www.facebook.com/visbeenarchitects
Pinterest: https://www.pinterest.com/visbeenarchitects/
LinkedIn: https://www.linkedin.com/company/visbeen-architects
TikTok: https://www.tiktok.com/@visbeenarchitects
This video comes from our archives when we first began filming content, and so there are some differences in our usual approach. We thought the material was strong enough that it was worth sharing anyways!
0:00 Project Overview
0:38 Floor plan Design
6:43 Second Draft (Perspective Drawing)
About Our Firm:
We are a national award-winning architecture firm offering exceptional custom residential, commercial, and retail design services.
Our portfolio includes one-of-a-kind homes that showcase a diverse architectural repertoire, reflecting our ability to transcend singular artistic styles. With a footprint spanning 13 countries and 49 states, our offices in Michigan, Florida, and Costa Rica serve as hubs for innovative design solutions.
See our homes: https://visbeen.com/portfolio
Follow Us
IG: https://www.instagram.com/visbeenarchitects/
Facebook: https://www.facebook.com/visbeenarchitects
Pinterest: https://www.pinterest.com/visbeenarchitects/
LinkedIn: https://www.linkedin.com/company/visbeen-architects
TikTok: https://www.tiktok.com/@visbeenarchitects