Character Design Contest - Reviewed by Graphic Designer

Characters or mascots are often used as an important part of a brand and they can also be incorporated into logos. It is not an easy task to create a character that can represent a company and capture all the important aspects of their business and services. Today I’m going to analyse a mascot illustration contest and explain what makes the winning design stand out from the rest of the entries.

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Contest page:
https://99designs.co.uk/character-mascot-design/contests/best-buddy-contest-892899/entries

Winner's portfolio on 99designs:
https://99designs.co.uk/profiles/1468918

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0:00 Intro
0:34 Brief
2:50 Entries list A
4:37 Entries list B
6:22 Entries list C
8:05 Entries list D
9:18 Entries list E
10:48 Entries list F
11:59 Entries list G
13:03 Entries list H
14:21 Winning Design