Cam Worboys: How AI is Redefining the Role of UX and Product Designers
#DesignLeadership #AIandDesign #HatchConference2025
In the age of AI and infinite creation, what truly matters is not what can be made but what should be made.
In this keynote from Hatch Conference, Cam Worboys (Head of Product Design, Cash App) explores how the role of the designer is shifting from making to curating. With AI enabling anyone to generate logos, apps, websites, and prototypes in minutes, abundance is no longer the problem. The challenge is discernment, taste, and vision.
Cam draws parallels from history — the flood of posters in 19th-century Paris, playlists that tamed music’s endless catalogs, and outliers like Fantasia — to show why curation, opinion, and bold human vision are now the designer’s greatest advantage.
He argues that in a world of sameness, taste is strategy, editing is design, and opinionated work is the only way to stand out.
🔔 Subscribe to Hatch for more talks on design leadership, AI, and the future of product design.
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Chapters:
00:00 Introduction and opening remarks
00:30 The age of AI and infinite creation
01:00 From making to curating
01:30 Why abundance isn’t the problem anymore
02:00 Lessons from history and visual culture
02:30 The power of curation and taste
03:00 AI, creativity, and human judgment
03:30 Taste as strategy and editing as design
04:00 Standing out through opinionated work
04:30 Final thoughts and closing message
In the age of AI and infinite creation, what truly matters is not what can be made but what should be made.
In this keynote from Hatch Conference, Cam Worboys (Head of Product Design, Cash App) explores how the role of the designer is shifting from making to curating. With AI enabling anyone to generate logos, apps, websites, and prototypes in minutes, abundance is no longer the problem. The challenge is discernment, taste, and vision.
Cam draws parallels from history — the flood of posters in 19th-century Paris, playlists that tamed music’s endless catalogs, and outliers like Fantasia — to show why curation, opinion, and bold human vision are now the designer’s greatest advantage.
He argues that in a world of sameness, taste is strategy, editing is design, and opinionated work is the only way to stand out.
🔔 Subscribe to Hatch for more talks on design leadership, AI, and the future of product design.
--------
Chapters:
00:00 Introduction and opening remarks
00:30 The age of AI and infinite creation
01:00 From making to curating
01:30 Why abundance isn’t the problem anymore
02:00 Lessons from history and visual culture
02:30 The power of curation and taste
03:00 AI, creativity, and human judgment
03:30 Taste as strategy and editing as design
04:00 Standing out through opinionated work
04:30 Final thoughts and closing message