Logomark Design Tutorial: Recreate the Pepsi Logo and Design Your Own Symbol Logo
1K views · 2026-09-04
Branding & Logo
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Learn how to design a logomark logo by studying and recreating the Pepsi logo, then applying those principles to create your own symbol-based logo design.
In this lesson from the Free Brand Identity Design Course, we focus on logomark logos. A logomark is a symbol-based logo that represents the brand visually without relying mainly on the full brand name. Logomarks can be simple, memorable, flexible, and highly recognizable when they are designed well.
We’ll study the Pepsi logo as a logomark example, recreate it as a design exercise, and then move into creating a logomark logo from scratch. You’ll learn how shape, simplicity, proportion, balance, and recognition affect symbol logo design and how to build a logo mark that works inside a complete brand identity system.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a logomark logo is, why symbol logos can be powerful, and how to start designing stronger logo marks for brand identity projects.
In this video, you’ll learn:
- What a logomark logo is
- When to use a symbol logo
- Why logomarks are useful in brand identity design
- How to study an existing symbol logo
- Why the Pepsi logo works as a logomark example
- How to recreate a logomark logo in Adobe Illustrator
- How to design your own symbol-based logo
- How shape, proportion, and simplification affect logomark design
- How logomarks fit into a complete brand identity system
Chapters:
00:00 Pepsi Logomark Recreation
9:19 Logomark Logo Design
This video is part of the Free Brand Identity Design Course for Beginners.
Watch the full playlist:
[INSERT PLAYLIST LINK]
Previous lesson:
[INSERT PREVIOUS VIDEO LINK: Monogram or Lettermark lesson, depending on your order]
Next lesson:
[INSERT NEXT VIDEO LINK: Combination Mark Logo Design Tutorial]
Resources:
https://www.dropbox.com/scl/fo/fp9wrfqe9j4zesff9n5ez/AKAD-q-GbIiIOVhup6mToAA?rlkey=ku3ypupxh1xlcl3g0i5h0vf9f&st=nnivjiar&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #Logomark #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support
Get Adobe Illustrator (affiliate link): https://adobe.prf.hn/click/camref:1100lumF2/pubref:EJVfNp72b_c/destination:https%3A%2F%2Fwww.adobe.com%2Fproducts%2Fillustrator.html
Learn how to design a logomark logo by studying and recreating the Pepsi logo, then applying those principles to create your own symbol-based logo design.
In this lesson from the Free Brand Identity Design Course, we focus on logomark logos. A logomark is a symbol-based logo that represents the brand visually without relying mainly on the full brand name. Logomarks can be simple, memorable, flexible, and highly recognizable when they are designed well.
We’ll study the Pepsi logo as a logomark example, recreate it as a design exercise, and then move into creating a logomark logo from scratch. You’ll learn how shape, simplicity, proportion, balance, and recognition affect symbol logo design and how to build a logo mark that works inside a complete brand identity system.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a logomark logo is, why symbol logos can be powerful, and how to start designing stronger logo marks for brand identity projects.
In this video, you’ll learn:
- What a logomark logo is
- When to use a symbol logo
- Why logomarks are useful in brand identity design
- How to study an existing symbol logo
- Why the Pepsi logo works as a logomark example
- How to recreate a logomark logo in Adobe Illustrator
- How to design your own symbol-based logo
- How shape, proportion, and simplification affect logomark design
- How logomarks fit into a complete brand identity system
Chapters:
00:00 Pepsi Logomark Recreation
9:19 Logomark Logo Design
This video is part of the Free Brand Identity Design Course for Beginners.
Watch the full playlist:
[INSERT PLAYLIST LINK]
Previous lesson:
[INSERT PREVIOUS VIDEO LINK: Monogram or Lettermark lesson, depending on your order]
Next lesson:
[INSERT NEXT VIDEO LINK: Combination Mark Logo Design Tutorial]
Resources:
https://www.dropbox.com/scl/fo/fp9wrfqe9j4zesff9n5ez/AKAD-q-GbIiIOVhup6mToAA?rlkey=ku3ypupxh1xlcl3g0i5h0vf9f&st=nnivjiar&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #Logomark #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support