Designing a Brand Identity from Scratch (Part 1)

Designing a Brand Identity from Scratch (Part 1)

Jack Watson 53.2K subscribers
19.7K views · 2023-12-13 Branding & Logo
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​ Design a brand for a student burger & cocktail bar with me! We are covering client inquiry phase, mood boarding and logo creation. Stick around for Part 2 where we will be covering Illustrations, Brand Patterns & in Brand Guidelines in Part 3.

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🍿WATCH NEXT
How to Create a Vector Logo from a Sketch: https://www.youtube.com/watch?v=Gut4Z7bGiCs&t=1s

How to Make a 3D Spinning Logo *EASY* : Adobe Illustrator & Blender Tutorial: https://www.youtube.com/watch?v=sqzrisfO2_s&t=253s

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WHO AM I?
If we haven’t yet before - I’m Jack, a dedicated branding expert with over 6 years of experience in transforming brand identities. My journey has been fuelled by a passion for sharing design tips and crafting impactful branding solutions globally.

I’ve had the privilege of working with significant clients like Zara, Adobe, Jäegermeister & range of amazing start up businesses, bringing a wealth of experience to the table.

PS: Some of the links in this description are affiliate links that I get a kickback from 😄

⌚️Timestamps:
0:00 Introduction
1:36 Deliverables
2:40 Mind Mapping
4:37 Sketch Process
4:55 Creating the logo
6:40 Outro