Track AI traffic & improve your AEO strategy — Webflow tutorial

AI is changing how people discover brands and that means the way we measure visibility has to change too.

In this lesson, you’ll learn how to track and analyze AI-driven traffic from tools like ChatGPT, Google’s AI Overviews, and other large language models using Webflow Analyze. We’ll walk through how to interpret sessions and conversions from AI referrals and how to use those insights to refine your AEO (Answer Engine Optimization) strategy.

You’ll also learn how to:
- Identify which AI tools matter most for your brand
- Evaluate how your brand appears inside AI-generated answers
- Spot gaps where your content isn’t showing up (yet)
- Turn AI traffic insights into concrete next steps for content, schema, and authority

And if you want a clearer picture of how your site is performing in AI search today, you can take the free AEO Assessment at webflow.com/aeo to get personalized insights and recommendations.

00:00 — Introduction
00:45 — How to find Gen AI traffic in Webflow Analyze
01:55 — Refine content based on findings

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